Richmond’s Carytown district is famous for its colorful streets, eclectic shops, and artistic vibe—but every August, it becomes something even sweeter. The Carytown Watermelon Festival turns the Mile of Style pink and green, offering a summer celebration that combines music, local food, family fun, and, of course, plenty of watermelon.
This year, the 43rd annual festival will be held on Sunday, August 10, 2025, from 10 a.m. to 6 p.m., with streets closed to traffic to welcome festival-goers from across the city and beyond.
A Festival That Defines Summer
Cary Street transforms into a lively wonderland, buzzing with festival-goers, vendors, and performers. Brightly painted booths line the sidewalks, while local businesses open their doors with festival-day specials. The air fills with the aromas of barbecue, kettle corn, fresh watermelon, and sweet smoothies, mingling with the sounds of live music and laughter.
For Richmond residents, the Watermelon Festival is a nostalgic summer tradition. For newcomers, it’s a perfect introduction to the city’s community-first spirit and love of local culture.
More Than Just Watermelon
While juicy watermelon slices steal the show, the festival offers much more than melons. Families can join watermelon-eating contests, kids enjoy face painting and games, and vendors sell handcrafted jewelry, art, and local goods. Cafés and boutiques also join in the festivities with pink- and green-themed treats and window displays.
The festival truly celebrates creativity and Richmond pride, making it a community event where everyone—from performers to visitors—feels included.
Music, Entertainment & Family Fun
Live music fills Carytown’s streets all day, featuring local bands playing everything from funk and jazz to folk. The festival hosts over 80 performers across multiple stages, creating a soundtrack for the day that blends with the buzz of festival activity.
Families will find one of the largest kids’ areas on the East Coast, with activities ranging from interactive games to face painting and crafts. It’s a festival designed for all ages, where everyone can find something to enjoy.
Vendors & Local Businesses
Carytown’s independent spirit shines through its vendors and shops. Over 100 local vendors offer handmade jewelry, art, crafts, and delicious treats. Cafés and boutiques also decorate for the occasion, serving themed drinks and treats to delight festival-goers. It’s a chance to explore Richmond’s local talent while enjoying the festive atmosphere.
Plan Your Visit
- Location: Cary Street, from North Nansemond Street to Arthur Ashe Boulevard, Richmond, VA.
- Admission: Free (cash recommended for vendors and watermelon bowls).
- Parking: Limited; rideshare or public transit is recommended.
- Pro Tips: Arrive early, wear comfortable shoes, and bring a reusable water bottle.
For up-to-date information on vendors, performers, and maps, check carytownwatermelonfestival.com.
Community & Connection
What sets the Carytown Watermelon Festival apart is its sense of community. Volunteers, artists, and business owners collaborate to make the festival feel both massive and intimate. As one local vendor said, “It’s the only day you’ll see so many people smiling on the same street in Richmond.”
It’s a day that celebrates not only summer and watermelon but the city itself—its people, pride, and creativity
Why You Can’t Miss It
Whether you’re sampling fresh watermelon slices, listening to live music, or watching kids compete in fun games, the Carytown Watermelon Festival offers a slice of Richmond’s summer spirit that you won’t find anywhere else. Grab a friend, stroll the Mile of Style, and soak in the vibrant energy—this is Richmond at its sweetest.
